Author, Editor, Publisher

Tag: The Strain

A Pessimistic Customer Emails Me About The “Pavement Pizza” Book

I saved this email from December 2011 because I love how passionate our collectors are and yet this email might be one of the more pessimistic messages I’ve ever received after a production update:

Hi Folks,

I do not normally do this, but I just saw what you are proposing as the covers for this book.

I am very disappointed. It will devalue the book, it literally looks like pavement pizza, I’m going to cry, I buy these books because they are usually works of art, but this …

Can you go back to the black cover with the red writing, anything would be better than what you have on the website. I can’t believe it, I am in shock. Blech!

(name redacted)

Although I really appreciated the passion behind the email, I didn’t agree that the stamping needed to be changed, and this is what the book in question ended up looking like:

The Strain

Many collectors consider it to be one of the more popular special editions Lonely Road Books has published yet.

I really do love people who are passionate about books, even if I don’t agree with their opinion, but every now and then my mind flashes back to “pavement pizza” and I have to smile.

Stamping Options for The Strain by Guillermo del Toro and Chuck Hogan

It took a few tries for the stamping die maker and binder to get on the same page for Lettered Edition of The Strain by Guillermo del Toro and Chuck Hogan. At the top of this photo is the traycase (left, in red) and the leather-bound book (right, in black). Across the bottom are three different stamping samples on the leather binding, with the first version on the left and the final version on the right.

the strain stamping options

The final stamping looked like this:

Photos of The Strain: The Deluxe Special Edition by Guillermo del Toro and Chuck Hogan

Here are a few photos of the Deluxe Special Edition of The Strain by Guillermo del Toro and Chuck Hogan, which I published at Lonely Road Books. If you’re reading this via email or on the front page or category page, click the “read more” button for the rest of the images.

The Strain

Limited Edition Slipcase (L), Lettered Edition Traycase (R)

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