I saved this email from December 2011 because I love how passionate our collectors are and yet this email might be one of the more pessimistic messages I’ve ever received after a production update:
Hi Folks,
I do not normally do this, but I just saw what you are proposing as the covers for this book.
I am very disappointed. It will devalue the book, it literally looks like pavement pizza, I’m going to cry, I buy these books because they are usually works of art, but this …
Can you go back to the black cover with the red writing, anything would be better than what you have on the website. I can’t believe it, I am in shock. Blech!
Heartbroken
(name redacted)
Although I really appreciated the passion behind the email, I didn’t agree that the stamping needed to be changed, and this is what the book in question ended up looking like:
Many collectors consider it to be one of the more popular special editions Lonely Road Books has published yet.
I really do love people who are passionate about books, even if I don’t agree with their opinion, but every now and then my mind flashes back to “pavement pizza” and I have to smile.